An MBA in a Book: Everything You Need to Know to Master Business - In One Book! - Non Fiction - Paperback Arcturus Publishing Ltd
Brand: Arcturus Publishing Ltd
Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life case studies to show the theory in practice. Chapters include: • Micro & Macroeconomics: supply and demand, GDP, monetary policy... • Data Analysis & Statistics: data collection, probability distributions, P-values... • Marketing & Setting Prices: brand development, pricing, digital marketing... • Strategy: strategic analysis, international strategy, the value chain... This is the perfect guide to help you achieve a successful career in business management.
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